Rules, Terms & Privacy — Most Loyal Fan Contest

1.How the winner is decided

This is a referral contest, and nothing else counts. The winner at each show is the fan with the most verified referrals. To take part, a fan signs up and gets a unique referral link. That is just setup — it earns nothing on its own. The only thing that decides the contest is how many friends join through that link and complete the steps below.

Here's the game: share your link to get in with 1 point, then it's a race to 35 — the first fan to reach 35 verified referrals wins the show. If no one reaches 35, the fan with the most verified referrals when scoring closes wins.

What decides the winner	Counts	Notes
Verified referral: share your link and a friend joins and creates a Loyalink account	1 each	Repeatable, capped at 35 verified referrals per fan per show
Most a fan can reach	35	Referrals stop counting after 35

Each verified referral counts as one. The fan with the most verified referrals at each show wins. Referrals are capped at 35 per fan per show: they stop counting after 35, so the most any fan can reach for a single show is 35 verified referrals. The cap keeps the contest from being won purely on the size of someone's existing audience, and it limits the payoff of fraud.

What counts as a verified referral

A referral counts only when all of the following are true: the friend used the entrant's unique referral link and created a Loyalink account. A click alone does not count. An account that does nothing does not count. This bar is deliberate, and because referrals are the entire contest, it is essential. It is what makes the count hard to fake and verifiable in Loyalink's own records. Referrals found to be automated, duplicated, or otherwise inauthentic are removed.

Legal noteBecause the winner is decided entirely by referral count, the verified-referral definition and the fraud controls behind it are the integrity of the contest, not optional features. Requiring a real Loyalink account for each referral, removing automated, duplicated, or inauthentic referrals, and the cap of 35 keep the count hard to fake and keep the contest from being won purely on existing audience size. They should not be weakened.

2.Eligibility requirements

Having the most verified referrals makes a fan the presumptive winner. To be confirmed, the fan must also meet these requirements, each of which is an objective yes or no fact, not a judgment call:

Being 18 years of age or older, confirmed by valid government-issued photo ID on request.
Following Chris Brown on Instagram as of the time the contest closes.
Holding a valid ticket to that show. The ticket is required only to physically take part in the on-stage experience, because it happens at the show. It is not required to enter the contest or to refer friends.
Presenting a valid stage pass through the Loyalink app or a mobile wallet to access the stage.
All counted referrals being authentic. Conversions found to be automated, duplicated, or fraudulent are removed.
Not having already been recognized as Most Loyal Fan at an earlier show. Each fan can be recognized only once across the tour.

If the fan with the most referrals fails any requirement, recognition passes to the next fan by referral count, and so on. This is mechanical. Anyone applying the rules would reach the same result.

Legal noteThe follow check and the fraud check must be applied as fixed pass-or-fail rules, never as discretion. A staff member confirming “is this person following the page, yes or no” is fine. A staff member deciding “do we like this winner, or should we pick someone else” is not, and would convert the contest into a discretionary promotion. Keep the human role limited to confirming facts against these published requirements.

3.Timing and selection

Scoring opens when the activation goes live for each show.
Scoring closes 24 hours before that show, so referrals can be verified and the winner notified.
The eligible fan with the most verified referrals is recognized as the Most Loyal Fan for that show.
Ties are broken by who reached the referral count first. Because every referral is timestamped, there is always one deterministic answer and no judgment is needed.
The recognized fan is notified through their Loyalink account, plus the email and phone on file, and the stage pass appears in their account once confirmed.
The recognized fan must claim within 8 hours of notification. If they do not, recognition passes to the next fan by referral count, who gets the same 8-hour window. This repeats as needed and is applied uniformly, not at anyone's discretion.
Selection is per show: each show has its own contest and its own winner. A fan may enter and lead more than one show, but can win only once across the tour — if a fan would top more than one show, they win the earliest-dated one, and recognition passes to the next fan at the others.

4.On the leaderboard

There is no public leaderboard, and fans are not shown their rank. Results are announced at each show. This is allowed. A skill contest must publish its rules, meaning what counts toward a fan's total and how the winner is determined, but it does not have to display live standings.

Because fans cannot see their progress, Loyalink must log every referral internally with timestamps and be able to reconstruct any fan's total on request. The transparency lives in the records rather than on screen. If a result is questioned, the math has to be available.

Legal notePublishing the rules is non-negotiable for the contest classification. Hiding the leaderboard is fine. Hiding what counts toward a fan's total is not. The public explanation satisfies this and can be used as written.

5.Official Contest Rules

These are the official contest provisions. The general platform terms, dispute resolution and arbitration, and privacy terms are set out in the Terms of Service and Privacy Policy sections that follow.

Eligibility and entry

The Most Loyal Fan Contest is free to enter and is open only to individuals who are 18 years of age or older at the time of entry. No purchase is necessary to participate, to refer friends, or to be recognized. To participate, a fan must join Loyalink and get their unique referral link through the Loyalink platform. Purchase of any merchandise, including the limited-edition tour tote, does not affect the contest and is not required to participate or to win.

How the winner is determined

For each show, the Most Loyal Fan is the eligible participant with the most verified referrals at the time the contest closes for that show. A referral is verified, and counted, only when a referred person uses the participant's unique referral link and creates a Loyalink account. Signing up is a one-time setup step for the participant and does not by itself determine the winner. Verified referrals are capped per participant per show as published. Recognition is determined entirely by verified referral count. A participant may enter and lead more than one show, but can be recognized as Most Loyal Fan only once across the tour; a participant who would top more than one show is recognized at the earliest-dated show, and recognition passes to the next eligible participant at the others. No purchase, merchandise, payment, or other consideration affects, adds to, or improves a participant's standing, and purchasing the limited-edition tote has no effect on the contest whatsoever.

Eligibility confirmation

The participant with the most verified referrals is recognized as the Most Loyal Fan for that show, provided the participant satisfies all eligibility requirements: being 18 years of age or older and presenting valid government-issued photo identification on request, following Chris Brown on Instagram as of the time the contest closes, not having already been recognized as Most Loyal Fan at an earlier show, and holding all referrals as authentic. Loyalink may disqualify any referral obtained through automated, fraudulent, duplicate, or inauthentic activity. Disqualification affects eligibility only and does not introduce discretion into the ranking of eligible participants. If the fan with the most referrals does not meet the eligibility requirements, recognition passes to the next eligible participant by verified referral count.

Ties

If two or more eligible participants are tied on verified referrals, the participant who reached that referral count earliest, as determined by Loyalink's timestamped records, is recognized.

Scoring period

Scoring for each show opens when the activation launches and closes 24 hours before that show's scheduled start time. Scores are verified after scoring closes and before recognition is confirmed.

The on-stage experience

Recognition as the Most Loyal Fan may include the opportunity to participate in an on-stage fan experience during the concert. A valid concert ticket, purchased separately through an authorized provider, is required to enter the venue and to participate. Recognition does not include concert admission. To access the stage, the recognized participant must also present a valid stage pass through the Loyalink app or in a mobile browser or mobile wallet, including Apple Wallet, at the time and place directed by event staff. A recognized participant must therefore hold both a valid concert ticket and a valid stage pass. If a recognized participant does not hold a valid ticket, cannot present a valid stage pass, or fails to meet venue, security, timing, identification, or participation requirements, the experience may be forfeited without substitution, compensation, or replacement. The on-stage experience is non-transferable, has no cash value, and is subject to venue policies, safety and security requirements, production and scheduling constraints, and artist and team approval. It may be modified, postponed, substituted, or canceled for safety, operational, production, legal, or logistical reasons.

Before taking part in any on-stage or artist experience, a recognized participant may be required to execute a non-disclosure and confidentiality agreement, along with liability releases, publicity and likeness releases, waivers, medical disclosures, and other participation agreements. A participant who declines to execute any required agreement may forfeit the experience without substitution, compensation, or replacement.

Notification and claim period

A recognized participant is notified through their Loyalink account, and a message is also sent to the email address and phone number associated with that account. Participants are responsible for keeping their account contact information accurate and for monitoring it around the time of their show. Notifications and the stage pass are delivered through the Loyalink account, and the stage pass appears in that account once recognition is confirmed.

A recognized participant must claim the recognition within 8 hours of the time the notification is sent to their Loyalink account. If the participant does not claim within that period, the recognition is forfeited and passes to the next eligible participant by verified referral count, who is then notified and subject to the same 8-hour claim period. This process repeats as needed. The claim deadline is measured from the time of notification and is applied uniformly. It is not adjusted on a discretionary basis.

Merchandise and redemption

The limited-edition tour tote is optional merchandise sold separately. It is not a contest entry, counts as no referrals, and has no effect on a participant's referral count or eligibility. Purchase of the tote does not increase the likelihood of recognition in any way.

To redeem the tote, purchasers present their valid Loyalink QR code at an official merchandise booth during the event. Upon verification, the purchaser receives one limited-edition Chris Brown R&B Tour Tote. Venue pickup requires venue access. A purchaser who is not attending the show, or who otherwise cannot reach the merchandise booth, should message the host through Loyalink to arrange delivery. Shipping is available where permitted and is at the purchaser's expense.

Each Loyalink QR code may be redeemed only once. Lost, duplicated, transferred, altered, previously redeemed, or invalid QR codes may not be accepted. Purchasers are responsible for ensuring their QR code is accessible at the time of redemption. All sales are final unless otherwise stated by Loyalink, the event organizer, or the artist's authorized representatives.

Loyalink, the artist team, venue, promoter, and affiliated partners are not responsible for missed redemptions, inability to participate, denied venue entry, technical issues, mobile device failures, venue restrictions, scheduling conflicts, or failure to present a valid QR code or stage pass.

Loyalink and the artist team reserve the right to interpret, administer, modify, suspend, or terminate this activation at any time to protect the fairness, safety, compliance, and operational integrity of the contest. Any such action will be applied consistently with the published scoring rules and will not be used to alter the ranking of eligible participants on a discretionary basis.

Legal note Governing law, dispute resolution and arbitration, disclaimers, limitation of liability, and personal data and privacy handling are now set out in the Terms of Service and Privacy Policy sections below. The non-disclosure, liability, publicity, and participation agreements referenced in these terms should be reviewed and supplied as standalone signature documents. The contest is restricted to participants 18 and older, confirmed by photo ID, which removes the need for guardian consent. Remaining for counsel: indemnification, and whether the assessed value of the on-stage experience triggers contest registration or disclosure in any of the 26 tour states.

6.Terms of Service

This page is operated by Loyalink, Inc. and Pie 1 Inc. (together, “Loyalink,” “we,” or “us”). It introduces the Chris Brown R&B Tour fan experience and links through to the Loyalink platform, where you create an account, enter the contest, refer friends, and purchase merchandise. The Terms of Service and Privacy Policy below govern your use of this page. Your activity on the Loyalink platform is governed by the same terms and rules set out here.

Who these terms are with

These Terms of Service are entered into between you and Loyalink, Inc. and Pie 1 Inc. (together, “Loyalink,” “we,” or “us”). By using this page, continuing to the Loyalink platform, entering the contest, or purchasing merchandise, you agree to these terms.

“Released Parties” means Loyalink, Inc. and Pie 1 Inc. and their respective parents, affiliates, officers, directors, employees, and agents, together with the artist and the artist’s representatives, the event organizers, promoters, and venues.

Use of this page and the platform

This page is provided for general information about the fan experience. Creating an account, entering the contest, referring friends, and buying merchandise take place on the Loyalink platform. You agree to use this page and the platform only for lawful purposes and not to interfere with their operation, attempt to gain unauthorized access, or use automated means to manipulate the contest or referrals.

The experience and merchandise

The contest and any on-stage experience are subject to the Official Contest Rules set out above. The limited-edition tote is optional merchandise; buying it is not a contest entry and has no effect on the contest. All sales are final, as described in the rules.

Disclaimers

This page and the experience are provided on an “as is” and “as available” basis. To the fullest extent permitted by law, the Released Parties disclaim all warranties, express or implied, and are not responsible for the accuracy of information on this page, for technical issues or interruptions, or for actions taken based on this page.

Limitation of liability

To the fullest extent permitted by law, the Released Parties will not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or relating to this page, the platform, the contest, or the merchandise. This does not limit any rights that cannot be limited under applicable law.

Dispute resolution and arbitration

Please read this section carefully. It affects your legal rights.

Any dispute or claim arising out of or relating to this page, the contest, the tote purchase, or these terms will be resolved by binding individual arbitration, rather than in court, except that you may bring a claim in small claims court if it qualifies. Arbitration will be administered by a recognized arbitration provider under its applicable rules, and will take place in the United States.

You and Loyalink agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any class, collective, or representative proceeding. The arbitrator may not consolidate more than one person’s claims or preside over any form of class proceeding.

If any portion of this section is found unenforceable, the remainder will remain in effect, except that if the class-action waiver is found unenforceable as to a particular claim, that claim will proceed in court rather than arbitration.

Changes and governing law

We may update, change, or take down this page and these terms at any time. Continued use after a change means you accept the updated terms. These terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules.

7.Privacy Policy

Scope

This Privacy Policy explains how Loyalink handles information in connection with this page. This page is an informational landing page. It does not have account sign-up, contest entry, or checkout on it; those take place on the Loyalink platform. The only information collected directly on this page is through analytics, described below.

Information collected on this page

We use Google Analytics on this page to understand how visitors find and use it. Google Analytics sets cookies and collects limited information such as your IP address, device and browser type, pages viewed, time on page, and how you arrived. We use this in aggregate to measure traffic and improve the page. We do not use it to identify you personally, and we do not sell this information.

Information collected when you continue to Loyalink

When you continue to the Loyalink platform and take part, Loyalink may collect the information you provide there, such as your name, email address, phone number, Instagram handle, and, for purchases, your shipping address and payment details. If you are confirmed as a winner, this includes verifying your government-issued photo identification. That information is used to operate the contest, verify eligibility and referrals, communicate with you, fulfill orders, and confirm and contact winners. We may share it with service providers who help us run the contest, the event organizer, and the artist’s authorized representatives, only as needed for these purposes. Government-issued identification is used only to confirm a winner’s identity and eligibility and is not retained longer than necessary for that purpose. We do not sell your personal information.

Your choices

You can opt out of Google Analytics by installing Google’s opt-out browser add-on at tools.google.com/dlpage/gaoptout, or by managing cookies through your browser settings. For more on how Google handles this data, see Google’s Privacy Policy at policies.google.com/privacy.

You may request access to, correction of, or deletion of your personal information, subject to applicable law and our legitimate operational and legal needs. Depending on where you live, you may have additional rights under state privacy laws. To make a request, contact us at support@loyalink.com.

Children

This experience is intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18.

8.FAQ

How is the Most Loyal Fan chosen?

It's a referral contest. The fan who refers the most friends who join at each show wins. You get a unique link, and every friend who joins through it counts toward your total. The most verified referrals when the contest closes wins. No one hand-picks the winner, it's decided by the numbers.

Do I have to buy anything to win?

No. Entering and referring friends is completely free. The tote is optional merchandise and does not affect the contest or your chances in any way.

How do I earn the most referrals?

Share your link and get friends to join. A referral counts when your friend uses your link and creates an account. The more real referrals you drive, the better your standing. Signing up is a quick, free setup step to get started.

Is there a leaderboard? Can I see my rank?

No. There's no live ranking and you won't see your position. Results are announced at each show. Every referral is recorded, so totals can be verified.

What do I need to be eligible?

You need to be 18 or older, following Chris Brown on Instagram when the contest closes, and your referrals need to be real. To take part in the on-stage experience, you also need a valid concert ticket and a valid stage pass in the Loyalink app or your mobile wallet, and you may be asked to show photo ID and sign a few standard agreements first.

How old do I have to be?

You must be 18 or older to take part. If you win, you'll need to show valid government-issued photo ID to confirm it.

How many winners are there?

One per show — every show runs its own contest with its own Most Loyal Fan. A fan can win only once across the whole tour, though: if you'd top more than one show, you win the earliest-dated one, and recognition passes to the next fan at the others.

Do I need a concert ticket to enter?

No. Entering and referring friends is free and separate from the concert. You only need a valid ticket to take part in the on-stage experience itself, since it happens during the show.

When does scoring close?

24 hours before your show, so scores can be verified and the winner notified.

What happens if there's a tie?

Whoever reached the referral count first wins. Every referral is timestamped, so there's always a clear answer.

If I win, how am I notified and how do I get my stage pass?

You'll be notified in your Loyalink account, and we'll also message the email and phone number you signed up with. Your stage pass appears in your Loyalink account once your recognition is confirmed. Keep your contact info current and keep an eye on it around your show date, so you don't miss it.

How long do I have to claim?

8 hours from the time we send the notification to your Loyalink account. If you don't claim within that window, the recognition passes to the next eligible fan by referral count, who then gets the same 8 hours. So respond quickly.

What if I have the most referrals but don't have a concert ticket?

A valid ticket is required to take part in the on-stage experience. Without one, you may be unable to participate and the opportunity may be forfeited. No replacement, cash value, or other compensation is provided.

Does buying the tote help me win?

No. The tote earns no referrals and has no effect on selection. It's merch, nothing more.

Where and how do I get my tote?

Bring your Loyalink QR code to an official merchandise booth at the show. A staff member scans it and verifies your order. If you're not attending or can't get to the booth, message the host through Loyalink to arrange delivery. Shipping is at your cost, where shipping is available.

What should I bring to redeem my tote?

Your phone with your Loyalink QR code ready to scan. We recommend the Loyalink app, adding the code to Apple Wallet or Google Wallet when available, a charged phone, and a bright screen. Screenshots of the QR code are not accepted, and you may be asked for ID.

Can I use my QR code more than once, or have someone else redeem it?

No. Each code is redeemed once and is intended for the original purchaser. Redemptions are subject to verification by Loyalink and event staff.

What if I lose my QR code or my phone dies?

A working, scannable code is needed to redeem at the booth. If you can't access it, staff may try to verify your account another way, but that can't be guaranteed. The mail option is the fallback if you can't redeem in person.

Are refunds available, and who do I contact for help?

All sales are final unless stated otherwise by Loyalink or the event organizer. For any issue, contact Loyalink Support or visit the merchandise booth during the show.

The Take You Down Experience