Official Rules & FAQ — Most Loyal Fan Contest

1.How the winner is decided

This is a referral contest, and nothing else counts. The winner at each show is the fan with the most verified referrals. To take part, a fan connects their Instagram and gets a unique referral link. That is just setup — it earns nothing on its own. The only thing that decides the contest is how many friends join through that link and complete the steps below.

What decides the winner	Counts	Notes
Verified referral: share your link and a friend joins, creates a Loyalink account, and connects their own Instagram	1 each	Repeatable, capped at 35 verified referrals per fan
Most a fan can reach	35	Referrals stop counting after 35

Each verified referral counts as one. The fan with the most verified referrals at each show wins. Referrals are capped at 35 per fan: they stop counting after 35, so the most any fan can reach is 35 verified referrals. The cap keeps the contest from being won purely on the size of someone's existing audience, and it limits the payoff of fraud.

What counts as a verified referral

A referral counts only when all of the following are true: the friend used the entrant's unique referral link, created a Loyalink account, and connected their own Instagram account to it. A click alone does not count. An account that does nothing does not count. This bar is deliberate, and because referrals are the entire contest, it is essential. It is what makes the count hard to fake and verifiable in Loyalink's own records. Referrals found to be automated, duplicated, or otherwise inauthentic are removed.

Legal noteBecause the winner is decided entirely by referral count, the verified-referral definition and the fraud controls behind it are the integrity of the contest, not optional features. The requirement that a referred person connect their own Instagram is a key fraud barrier and should not be weakened. The cap of 35 also limits the payoff of fraud and keeps the contest from being won purely on existing audience size. Neither should be removed.

2.Eligibility requirements

Having the most verified referrals makes a fan the presumptive winner. To be confirmed, the fan must also meet these requirements, each of which is an objective yes or no fact, not a judgment call:

Being 18 years of age or older, confirmed by valid government-issued photo ID on request.
Following Chris Brown on Instagram as of the time the contest closes.
Holding a valid ticket to that show. The ticket is required only to physically take part in the on-stage experience, because it happens at the show. It is not required to enter the contest or to refer friends.
Presenting a valid stage pass through the Loyalink app or a mobile wallet to access the stage.
All counted referrals being authentic. Conversions found to be automated, duplicated, or fraudulent are removed.

If the fan with the most referrals fails any requirement, recognition passes to the next fan by referral count, and so on. This is mechanical. Anyone applying the rules would reach the same result.

Legal noteThe follow check and the fraud check must be applied as fixed pass-or-fail rules, never as discretion. A staff member confirming “is this person following the page, yes or no” is fine. A staff member deciding “do we like this winner, or should we pick someone else” is not, and would convert the contest into a discretionary promotion. Keep the human role limited to confirming facts against these published requirements.

3.Timing and selection

Scoring opens when the activation goes live for each show.
Scoring closes 24 hours before that show, so referrals can be verified and the winner notified.
The eligible fan with the most verified referrals is recognized as the Most Loyal Fan for that show.
Ties are broken by who reached the referral count first. Because every referral is timestamped, there is always one deterministic answer and no judgment is needed.
The recognized fan is notified through their Loyalink account, plus the email and phone on file, and the stage pass appears in their account once confirmed.
The recognized fan must claim within 8 hours of notification. If they do not, recognition passes to the next fan by referral count, who gets the same 8-hour window. This repeats as needed and is applied uniformly, not at anyone's discretion.
Selection is per show. Each show has its own contest and its own winner.

4.On the leaderboard

There is no public leaderboard, and fans are not shown their rank. Results are announced at each show. This is allowed. A skill contest must publish its rules, meaning what counts toward a fan's total and how the winner is determined, but it does not have to display live standings.

Because fans cannot see their progress, Loyalink must log every referral internally with timestamps and be able to reconstruct any fan's total on request. The transparency lives in the records rather than on screen. If a result is questioned, the math has to be available.

Legal notePublishing the rules is non-negotiable for the contest classification. Hiding the leaderboard is fine. Hiding what counts toward a fan's total is not. The public explanation satisfies this and can be used as written.

5.Official terms

Draft contest provisions intended to slot into Loyalink's existing Terms of Service. Counsel should review and add the standard promotion clauses noted at the end of this section.

Eligibility and entry

The Most Loyal Fan Contest is free to enter and is open only to individuals who are 18 years of age or older at the time of entry. No purchase is necessary to participate, to refer friends, or to be recognized. To participate, a fan must join Loyalink and connect a valid Instagram account through the Loyalink platform. Purchase of any merchandise, including the limited-edition tour tote, does not affect the contest and is not required to participate or to win.

How the winner is determined

For each show, the Most Loyal Fan is the eligible participant with the most verified referrals at the time the contest closes for that show. A referral is verified, and counted, only when a referred person uses the participant's unique referral link, creates a Loyalink account, and connects their own Instagram account. Connecting Instagram is a one-time setup step for the participant and does not by itself determine the winner. Verified referrals are capped per participant as published. Recognition is determined entirely by verified referral count. No purchase, merchandise, payment, or other consideration affects, adds to, or improves a participant's standing, and purchasing the limited-edition tote has no effect on the contest whatsoever.

Eligibility confirmation

The participant with the most verified referrals is recognized as the Most Loyal Fan for that show, provided the participant satisfies all eligibility requirements: being 18 years of age or older and presenting valid government-issued photo identification on request, following Chris Brown on Instagram as of the time the contest closes, and holding all referrals as authentic. Loyalink may disqualify any referral obtained through automated, fraudulent, duplicate, or inauthentic activity. Disqualification affects eligibility only and does not introduce discretion into the ranking of eligible participants. If the fan with the most referrals does not meet the eligibility requirements, recognition passes to the next eligible participant by verified referral count.

Ties

If two or more eligible participants are tied on verified referrals, the participant who reached that referral count earliest, as determined by Loyalink's timestamped records, is recognized.

Scoring period

Scoring for each show opens when the activation launches and closes 24 hours before that show's scheduled start time. Scores are verified after scoring closes and before recognition is confirmed.

The on-stage experience

Recognition as the Most Loyal Fan may include the opportunity to participate in an on-stage fan experience during the concert. A valid concert ticket, purchased separately through an authorized provider, is required to enter the venue and to participate. Recognition does not include concert admission. To access the stage, the recognized participant must also present a valid stage pass through the Loyalink app or in a mobile browser or mobile wallet, including Apple Wallet, at the time and place directed by event staff. A recognized participant must therefore hold both a valid concert ticket and a valid stage pass. If a recognized participant does not hold a valid ticket, cannot present a valid stage pass, or fails to meet venue, security, timing, identification, or participation requirements, the experience may be forfeited without substitution, compensation, or replacement. The on-stage experience is non-transferable, has no cash value, and is subject to venue policies, safety and security requirements, production and scheduling constraints, and artist and team approval. It may be modified, postponed, substituted, or canceled for safety, operational, production, legal, or logistical reasons.

Before taking part in any on-stage or artist experience, a recognized participant may be required to execute a non-disclosure and confidentiality agreement, along with liability releases, publicity and likeness releases, waivers, medical disclosures, and other participation agreements. A participant who declines to execute any required agreement may forfeit the experience without substitution, compensation, or replacement.

Notification and claim period

A recognized participant is notified through their Loyalink account, and a message is also sent to the email address and phone number associated with that account. Participants are responsible for keeping their account contact information accurate and for monitoring it around the time of their show. Notifications and the stage pass are delivered through the Loyalink account, and the stage pass appears in that account once recognition is confirmed.

A recognized participant must claim the recognition within 8 hours of the time the notification is sent to their Loyalink account. If the participant does not claim within that period, the recognition is forfeited and passes to the next eligible participant by verified referral count, who is then notified and subject to the same 8-hour claim period. This process repeats as needed. The claim deadline is measured from the time of notification and is applied uniformly. It is not adjusted on a discretionary basis.

Merchandise and redemption

The limited-edition tour tote is optional merchandise sold separately. It is not a contest entry, counts as no referrals, and has no effect on a participant's referral count or eligibility. Purchase of the tote does not increase the likelihood of recognition in any way.

To redeem the tote, purchasers present their valid Loyalink QR code at an official merchandise booth during the event. Upon verification, the purchaser receives one limited-edition Chris Brown R&B Tour Tote. Venue pickup requires venue access. A purchaser who is not attending the show, or who otherwise cannot reach the merchandise booth, should message the host through Loyalink to arrange delivery. Shipping is available where permitted and is at the purchaser's expense.

Each Loyalink QR code may be redeemed only once. Lost, duplicated, transferred, altered, previously redeemed, or invalid QR codes may not be accepted. Purchasers are responsible for ensuring their QR code is accessible at the time of redemption. All sales are final unless otherwise stated by Loyalink, the event organizer, or the artist's authorized representatives.

Loyalink, the artist team, venue, promoter, and affiliated partners are not responsible for missed redemptions, inability to participate, denied venue entry, technical issues, mobile device failures, venue restrictions, scheduling conflicts, or failure to present a valid QR code or stage pass.

Loyalink and the artist team reserve the right to interpret, administer, modify, suspend, or terminate this activation at any time to protect the fairness, safety, compliance, and operational integrity of the contest. Any such action will be applied consistently with the published scoring rules and will not be used to alter the ranking of eligible participants on a discretionary basis.

Legal note Counsel to add or confirm the standard promotion provisions not drafted here: governing law and venue, dispute resolution and arbitration, limitation of liability, indemnification, and personal data and privacy handling. The non-disclosure, liability, publicity, and participation agreements are referenced in these terms but should be reviewed and supplied as standalone signature documents. The contest is restricted to participants 18 and older, confirmed by photo ID, which removes the need for guardian consent. Although this is structured as a skill contest rather than a sweepstakes, counsel should confirm whether the assessed value of the on-stage experience triggers contest registration or disclosure in any of the 26 tour states.

6.FAQ

How is the Most Loyal Fan chosen?

It's a referral contest. The fan who refers the most friends who join at each show wins. You get a unique link, and every friend who joins through it and connects their own Instagram counts toward your total. The most verified referrals when the contest closes wins. No one hand-picks the winner, it's decided by the numbers.

Do I have to buy anything to win?

No. Entering and referring friends is completely free. The tote is optional merchandise and does not affect the contest or your chances in any way.

How do I earn the most referrals?

Share your link and get friends to join. A referral counts when your friend uses your link, creates an account, and connects their own Instagram. The more real referrals you drive, the better your standing. Connecting your own Instagram is a quick setup step to get started.

Is there a leaderboard? Can I see my rank?

No. There's no live ranking and you won't see your position. Results are announced at each show. Every referral is recorded, so totals can be verified.

What do I need to be eligible?

You need to be 18 or older, following Chris Brown on Instagram when the contest closes, and your referrals need to be real. To take part in the on-stage experience, you also need a valid concert ticket and a valid stage pass in the Loyalink app or your mobile wallet, and you may be asked to show photo ID and sign a few standard agreements first.

How old do I have to be?

You must be 18 or older to take part. If you win, you'll need to show valid government-issued photo ID to confirm it.

How many winners are there?

One per show. Every show runs its own contest with its own Most Loyal Fan.

Do I need a concert ticket to enter?

No. Entering and referring friends is free and separate from the concert. You only need a valid ticket to take part in the on-stage experience itself, since it happens during the show.

When does scoring close?

24 hours before your show, so scores can be verified and the winner notified.

What happens if there's a tie?

Whoever reached the referral count first wins. Every referral is timestamped, so there's always a clear answer.

If I win, how am I notified and how do I get my stage pass?

You'll be notified in your Loyalink account, and we'll also message the email and phone number you signed up with. Your stage pass appears in your Loyalink account once your recognition is confirmed. Keep your contact info current and keep an eye on it around your show date, so you don't miss it.

How long do I have to claim?

8 hours from the time we send the notification to your Loyalink account. If you don't claim within that window, the recognition passes to the next eligible fan by referral count, who then gets the same 8 hours. So respond quickly.

What if I have the most referrals but don't have a concert ticket?

A valid ticket is required to take part in the on-stage experience. Without one, you may be unable to participate and the opportunity may be forfeited. No replacement, cash value, or other compensation is provided.

Does buying the tote help me win?

No. The tote earns no referrals and has no effect on selection. It's merch, nothing more.

Where and how do I get my tote?

Bring your Loyalink QR code to an official merchandise booth at the show. A staff member scans it and verifies your order. If you're not attending or can't get to the booth, message the host through Loyalink to arrange delivery. Shipping is at your cost, where shipping is available.

What should I bring to redeem my tote?

Your phone with your Loyalink QR code ready to scan. We recommend the Loyalink app, adding the code to Apple Wallet or Google Wallet when available, a charged phone, and a bright screen. Screenshots of the QR code are not accepted, and you may be asked for ID.

Can I use my QR code more than once, or have someone else redeem it?

No. Each code is redeemed once and is intended for the original purchaser. Redemptions are subject to verification by Loyalink and event staff.

What if I lose my QR code or my phone dies?

A working, scannable code is needed to redeem at the booth. If you can't access it, staff may try to verify your account another way, but that can't be guaranteed. The mail option is the fallback if you can't redeem in person.

Are refunds available, and who do I contact for help?

All sales are final unless stated otherwise by Loyalink or the event organizer. For any issue, contact Loyalink Support or visit the merchandise booth during the show.

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